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Wednesday, 5 August 2009

Increasing membership, BENFICA - 171.000

BENFICA in Portugal,
171.000 members!

In the past 25 years, football and business have done a giant step forward in the sports industry. Football club Marketing Directors started to investigate how to develop their membership potential more efficiently. These are the latest numbers put together by Futebol Finance, a Portuguese company:
  1. Benfica (171.000)
  2. Barcelona (163.000)
  3. Manchester United (151.000)
  4. Bayern Munich (146.000)
  5. FC Porto (115.000)
  6. International de puerto Allegre (100.000)
  7. Sporting Portugal (96.000)
  8. Real Madrid (92.000)
  9. River Plate (82.000)
  10. Shalke 04 (72.000)

Well, would you believe all these clubs started with only a few members... why have these clubs so many members compare to others?... food for thought.

Goodbye. - coach De Ridder